Clare CookSustainable Business Models in Journalism 2.0It is fast approaching ten years since we authored the SuBMoJour database and we are actively seeking funding to carry out a longitudinal…Feb 4, 2021Feb 4, 2021
Clare CookInnovating the business model of hyperlocal news: Nub News in focusThere’s an acute challenge for hyperlocal news. Local businesses are perfectly adept at connecting with their own audiences on major…Nov 11, 2020Nov 11, 2020
Clare CookWill people pay for independent local and community news?Cornwall Reports has been behind a hard paywall since it launched in 2016. It has 600 subscribers mostly paying £30. Alongside the use of…Jun 23, 2020Jun 23, 2020
Clare CookUK independents and hyperlocals: expect to earn £14-£19k a yearSince benchmark data was gathered by academics in 2014 on annual income for independent and hyperlocal media in the UK, I’ve been keeping…Jun 23, 2020Jun 23, 2020
Clare CookHyperlocals remain an undervalued part of the UK news supply chainWe have been working on a project called Ping! Trends which is a collaboration between the University of Central Lancashire in Preston and…Jun 18, 2020Jun 18, 2020
Clare CookInnovating journalism revenues in a 100 daysDecision making is one of the biggest challenges when it comes to web-indigenous revenue models. What should we try? Should we do a…Jun 18, 2020Jun 18, 2020
Clare CookRe-modelling journalism revenues in BelarusMedia executives in Belarus championing independent and web-indigenous journalism are faced with added challenges to the online revenue…Jun 18, 2020Jun 18, 2020
Clare CookWhy are we talking about reader revenues — and what you need to knowThe limitations of indirect funding models via advertising and transaction based funding models for journalism are shifting focus to…Oct 31, 2019Oct 31, 2019
Clare CookDeveloping a new methodology for reader revenues in journalismI am keep to help independent journalism outlets optimise their revenue diversification strategies. A focussed portfolio of revenue…Oct 22, 2019Oct 22, 2019
Clare CookWhen the goal is not to scale: How can civic and community media be more resilient?Alongside Dr Rob Watson and Dr Jennifer Jones we have been working with Internews Europe to develop a Strategy for Resilient Local, Civic…Oct 18, 2019Oct 18, 2019