Clare CookSustainable Business Models in Journalism 2.0It is fast approaching ten years since we authored the SuBMoJour database and we are actively seeking funding to carry out a longitudinal…4 min read·Feb 4, 2021----
Clare CookInnovating the business model of hyperlocal news: Nub News in focusThere’s an acute challenge for hyperlocal news. Local businesses are perfectly adept at connecting with their own audiences on major…2 min read·Nov 11, 2020----
Clare CookWill people pay for independent local and community news?Cornwall Reports has been behind a hard paywall since it launched in 2016. It has 600 subscribers mostly paying £30. Alongside the use of…3 min read·Jun 23, 2020----
Clare CookUK independents and hyperlocals: expect to earn £14-£19k a yearSince benchmark data was gathered by academics in 2014 on annual income for independent and hyperlocal media in the UK, I’ve been keeping…2 min read·Jun 23, 2020----
Clare CookHyperlocals remain an undervalued part of the UK news supply chainWe have been working on a project called Ping! Trends which is a collaboration between the University of Central Lancashire in Preston and…9 min read·Jun 18, 2020----
Clare CookInnovating journalism revenues in a 100 daysDecision making is one of the biggest challenges when it comes to web-indigenous revenue models. What should we try? Should we do a…7 min read·Jun 18, 2020----
Clare CookRe-modelling journalism revenues in BelarusMedia executives in Belarus championing independent and web-indigenous journalism are faced with added challenges to the online revenue…4 min read·Jun 18, 2020----
Clare CookWhy are we talking about reader revenues — and what you need to knowThe limitations of indirect funding models via advertising and transaction based funding models for journalism are shifting focus to…20 min read·Oct 31, 2019----
Clare CookDeveloping a new methodology for reader revenues in journalismI am keep to help independent journalism outlets optimise their revenue diversification strategies. A focussed portfolio of revenue…2 min read·Oct 22, 2019----
Clare CookWhen the goal is not to scale: How can civic and community media be more resilient?Alongside Dr Rob Watson and Dr Jennifer Jones we have been working with Internews Europe to develop a Strategy for Resilient Local, Civic…4 min read·Oct 18, 2019----