Clare Cook – Medium

Clare Cook

Sustainable Business Models in Journalism 2.0

It is fast approaching ten years since we authored the SuBMoJour database and we are actively seeking funding to carry out a longitudinal…

Feb 4, 2021

Sustainable Business Models in Journalism 2.0

Feb 4, 2021

Innovating the business model of hyperlocal news: Nub News in focus

There’s an acute challenge for hyperlocal news. Local businesses are perfectly adept at connecting with their own audiences on major…

Nov 11, 2020

Innovating the business model of hyperlocal news: Nub News in focus

Nov 11, 2020

Will people pay for independent local and community news?

Cornwall Reports has been behind a hard paywall since it launched in 2016. It has 600 subscribers mostly paying £30. Alongside the use of…

Jun 23, 2020

Will people pay for independent local and community news?

Jun 23, 2020

UK independents and hyperlocals: expect to earn £14-£19k a year

Since benchmark data was gathered by academics in 2014 on annual income for independent and hyperlocal media in the UK, I’ve been keeping…

Jun 23, 2020

UK independents and hyperlocals: expect to earn £14-£19k a year

Jun 23, 2020

Hyperlocals remain an undervalued part of the UK news supply chain

We have been working on a project called Ping! Trends which is a collaboration between the University of Central Lancashire in Preston and…

Jun 18, 2020

Hyperlocals remain an undervalued part of the UK news supply chain

Jun 18, 2020

Innovating journalism revenues in a 100 days

Decision making is one of the biggest challenges when it comes to web-indigenous revenue models. What should we try? Should we do a…

Jun 18, 2020

Innovating journalism revenues in a 100 days

Jun 18, 2020

Re-modelling journalism revenues in Belarus

Media executives in Belarus championing independent and web-indigenous journalism are faced with added challenges to the online revenue…

Jun 18, 2020

Re-modelling journalism revenues in Belarus

Jun 18, 2020

Why are we talking about reader revenues — and what you need to know

The limitations of indirect funding models via advertising and transaction based funding models for journalism are shifting focus to…

Oct 31, 2019

Why are we talking about reader revenues — and what you need to know

Oct 31, 2019

Developing a new methodology for reader revenues in journalism

I am keep to help independent journalism outlets optimise their revenue diversification strategies. A focussed portfolio of revenue…

Oct 22, 2019

Developing a new methodology for reader revenues in journalism

Oct 22, 2019

When the goal is not to scale: How can civic and community media be more resilient?

Alongside Dr Rob Watson and Dr Jennifer Jones we have been working with Internews Europe to develop a Strategy for Resilient Local, Civic…

Oct 18, 2019

When the goal is not to scale: How can civic and community media be more resilient?

Oct 18, 2019

Clare Cook

Clare Cook

Niche revenue models for independent media. Business. Resilience. Diversification. Innovation. @cecook www.mediainnovationstudio.org www.clarecookonline.com

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